Hello!
Do you fill up your shopping carts online full of planner goodies, then never actually check out? 😬 I think we all do it; it’s half the fun of online shopping.
I filled up my cart for the Erin Condren sale that was going on recently, but I didn’t check out. I’m glad I didn’t!
The next day, I was at Target (of course I was), and I walked down the planner/stationery aisle for fun. There it was- a beautiful Erin Condren spiral planner, just like the one I’ve been using this year, with the gorgeous Flora cover like mine (slightly different- see photo below). I like a few of the newer planners EC has released this year, but nothing like Flora. It’s a dated 2023 planner, just 12 months, vertical layout, mostly neutral spreads (except for the flower details), and it was mine.
A few details are different, as was the price (half of what EC sells them for on erincondren.com. There is no vellum at the front, no pocket at the back. The paper quality seems to be the same, based on my time thumbing through it over and over. 😊
How cool is it that Target has these planners? I think they will really stand out among all the planners in that aisle, and hopefully bring more people into the planner community. Yay!
Now, I don’t see these on the Target website, at least right now as of this writing, so get on out and check for yourself in person!


My planner on the left (with the customized cover) and Target’s version on the right. And, yes, the cover is interchangeable.


I’m happy I get a chance to use this gorgeous Flora planner for another year! Of course, I’m sure I will use a few other planners throughout the year too, just because.
Thanks for reading!